In this article, we will explore the "2022 K-Pop World Map" released by K-Pop Radar and analyze the changes in K-pop consumption during the pandemic. BTS and BLACKPINK are still the most popular K-Pop Radar counted the number of views on the YouTube artist chart of 229 K-pop artists from August 2021 to understand the changes in the industry.
Recently on the K-Pop forum on Reddit, a census was taken in order to collect data from thousands of fans that use the website.There were several different categories involved, including how fans’ favorite artists were split between genders, sexualities, and geography. Top 5 Most Popular Kpop Idol Groups. 1. BTS. Brand Participation Index: 487,550. Media Index: 989,715. Communication Index: 2,505,291. Community Index: 2,790,849. BTS, the leading Kpop idol group, experienced a 41.88 percent decrease in their brand reputation index, dropping from 11,654,947 in June to 6,773,406 in July. Despite this decline . 1 318 331 344 93 217 158 490